In April of 2012 Farmland Foods made known their partnership with the iconic Richard Petty Motorsports NASCAR team. Farmland is the primary sponsor and the logo is now a part of the number 43 Ford Fusion for the NASCAR sprint cup series. Even better, Farmland is using this partnership as a vehicle to bring awareness to the ever-increasing problem of hunger in Kansas City.
Farmland is working with Harvesters (a community food network) for the “Bacon a Difference” campaign. This campaign involves Farmland granting a check to Harvesters for at least $43,000. Of course, in honor of the number 43 Ford Fusion. Farmland Food was founded in Missouri in 1929. From the humble beginnings to today, Farmland has maintained its loyalty to the same Midwestern roots. This could easily explain the sense of camaraderie that was more than evident at our recent NASCAR live screen-printing event. It is hard to miss that friendly and instantly welcoming Midwestern hospitality that we felt every time we handed out a custom made t-shirt at this live event.
One of the best things about this event was how well live event screen-printing suited at Kansas Speedway. Because there is so much downtime between the most exciting parts of the race (the beginning laps and the final laps) it is perfect for people to get their personalized screen-printed shirts. There was not the same sense of urgency that you might miss something as there might be at, say, a football game. With the downtime, people got the chance to really think about how they wanted their shirts to be done, and even take a shot at screen-printing themselves. (Hey, nothing wrong with letting those folks do the work for a bit.) We also found one of the most satisfying aspects of this event was everybody hanging out and comparing their shirts right after they got them done. By the end of the middle phase of the race, there was still plenty of time for everyone to get back to their seats and cheer on their favorite driver for the final laps.